Critique the Mission Statement in Exhibit 14-1; how could you improve it.
we pledge uncompromising dedication to excellence in helping older adults grow in spirt,live with a sense of fulfilment,expericne dignity, and meet the challenges of their changing lives.we aspire to be consistent in the quality of our care, distinctive in our apporch, and outstanding in performance and to provide leadership in the field of service to older adults.we welcome others who will join us in the pursuit of our mission.
The mission statement should be concise and specific so the customers understand the purpose and the way we provide value to them. It is focused on what the company does for its customers and keeps our employees focused on our objectives.
Here, the mission statement is not clear about how they helping older adults to grow. This statement should be concise in usage of number of words in the statement. The words should show the realistic view of the mission statement.
Thus this statement should be improved by using the single or two statement which shows that the commitment, consistency, and dedication of the firm and its way to enhance the orders life.
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