Question

What are the 4 main factors that produce a strong brand. (please be descriptive)

Answer 1

We can easily attribute the four main factors to be:-

1. Ethical and strategic outlook

How a brand operates on a day to day basis as well as how they conduct their business, depending on the factors of mortality, following corporate social responsibility as well as adherence to a total customer based outlook provides a brand the equity it needs.

2. Awareness

Not just marketing but awareness, in general, can help a brand realize its true value in the eyes of its customers. Awareness requires marketing, values, reputation on the market as well as things such as word of mouth recommendations and involved.

3. Maintaining an active communication channel and social media presence

Can be considered as being the main factor in today's day and age, it allows us to take into account the possible advantages of a technologically diverse society, market ourselves, interact with our customers and reach farther than possible through other traditional means.

4. Emotional content

When a customer engages with a brand they tend to form an emotional attachment to it it is then considered to be at a point where we can say that there are brand loyal customers for that particular brand. Thus, having a value to act as an emotional appeal is a requirement for any brand, if they want to gain equity in the eyes of their customers.