Question

(TCO E) Successful product development requires tough, absolute standards early in the new product process to...

(TCO E) Successful product development requires

tough, absolute standards early in the new product process to overcome automatic approval of "weak products with momentum."

the need to dismiss developers associated with product failures.

recognition that those involved consider personal, as well as the firm's risk of failure.

the understanding that all people like taking risks and are eager to take on new product assignments.

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Answer #1

Answer: (a) Tough, absolute standards early in the new product process to overcome automatic approval of “weak products with momentum”.

Explanation: In order to have new product development to be successful, organizations must ensure that they follow a standard and structured approach towards product development. The processes and guidelines to be followed must be documented and conveyed to each stakeholder of the organization at the early stages of product development itself. So that, there is no scope of having weak products as end result of product development process.

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