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Identify a local non-profit organization/agency to profile. What is the agency's marketing plan?

Identify a local non-profit organization/agency to profile. What is the agency's marketing plan?

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Answer #1

"Save the children" is a famous NGO around the world which works in the area of providing quality livelihood for the children by improving their standard of living. It helps in providing support for their education, healthy food, medical resources and all other basic needs.

It majorly works in the developing and under developed countries by lending support/donations from people across the world. It is known for utilizing 90% of the funds it received to the cause.

It's marketing strategy mainly involves, direct TV advertising, social media advertising by showcasing the impact an individual can create by supporting the children in their basic needs. It encourages donations by mentioning the smaller donations from larger mass of people can create a sustainable resources for the future of these children.

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