Question

4. How would you respond to the assertion that some of your contract manufacturers are involved...

4. How would you respond to the assertion that some of your contract manufacturers are involved in producing illegal merchandise (i.e., Gators™ “knock-offs”) that ends up competing with the branded merchandise of Alligator?

Homework Answers

Answer #1

In case there is an assertion or allegation of contract manufacturers producing illegal merchandize, the allegation needs to be investigated. I would form a committee to investigate the claims. Once the committee has finished their investigation and if it is found that they are guilty, then I would call the manufacturers and then cancel their contract. In addition to that I would also lodge a formal complaint about the illegal practice with the local authorities.

In case the investigation reveals that the assertions have been wrong, I would inform the same message back to the complainants.

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