4. How would you respond to the assertion that some of your contract manufacturers are involved in producing illegal merchandise (i.e., Gators™ “knock-offs”) that ends up competing with the branded merchandise of Alligator?
In case there is an assertion or allegation of contract manufacturers producing illegal merchandize, the allegation needs to be investigated. I would form a committee to investigate the claims. Once the committee has finished their investigation and if it is found that they are guilty, then I would call the manufacturers and then cancel their contract. In addition to that I would also lodge a formal complaint about the illegal practice with the local authorities.
In case the investigation reveals that the assertions have been wrong, I would inform the same message back to the complainants.
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