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Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a...

Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a firm's promotion strategy?

Homework Answers

Answer #1

Both publicity and advertising help promote a business. But there is a basic difference between the two.

It is that advertisement is a paid form of promotion. On the other hand, publicity can be done for the cost which is next to nothing.

Advantages of publicity:-

1) Involves minimal cost.

2) It is considered credible, even more than advertising.

Disadvantages of publicity:-

1) Timing of publicity is an issue. This is because it is not under control always.

2) There is less accuracy in information because information is not always presented in a good manner.

If you have any doubt please comment, I am always ready to help you.

Kindly give your valuable feedback.

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