Question

You just secured a job as the social media manager for a local event company that has been asked to market a major event (music festival) in Orlando, they are wanting to do everything marketing via social media only!

1. The company has no prior knowledge of social media uses and they hired you because of your knowledge, explain the benefits of social media to events and why this technology is so important to the future of events.

2. Provide two examples of how you would use each of the following top social media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Tumblr, Instagram, VK, Flickr, Vine.

3. How do social media and social networks change the event experience? Pick (1) channel and explain in more detail how you would use that specific channel for your event.

Answer 1

You just secured a job as the social media manager for a local event company that has been asked to market a major event (music festival) in Orlando, they are wanting to do everything marketing via social media only!

1. The company has no prior knowledge of social media uses and they hired you because of your knowledge, explain the benefits of social media to events and why this technology is so important to the future of events.

• Social media connects so many people globally ,as the technology growing globally any organization that want easy and rapid growth social media is the medium to use.

• The groups that available in social media not only pass messages but also collects the feedback from the users through conversations.

• If we use ads it will reach very few people in so long period,If we post the same event information along with details the huge response can be identified

• Technology really helps in so many ways if an event needs to be success and need to gather so much information and user requirements can also be identified

• Irrespective of age and gender there are almost 66% of people are using social media

• Easy to spread more information and maintain good contacts and able to deliver customer satisfaction through it.

• Promote brand name and address its customers in an efficient way.Its objective and ideas in future events.

• Build strong relationships and regularly connects with its customers.Share ideas and experience and great opportunity to learn new things.

• The organization visibility and increase its contacts through various groups.

2. Provide two examples of how you would use each of the following top social media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Tumblr, Instagram, VK, Flickr, Vine.

Examples:

All top social medias are same in delivering the works but the way the people use and the purpose of using it and because of its no.of users it became more popular.Few will use for business purpose ,few are for entertainments,few are for personal interest and conversation etc,.

Facebook:

If someone wants to promote their photography and needs to get orders through it Facebook is that kind of flat form where it can connect to so many people throughout the world.

• Create a page and share among all groups

• Adding complete profile and experience and contact information

• Upload my creation to showcase my talent to the world and tell them what I can do best from others.

• Include all my professional works and events I worked and delivered in time

• Project my best delivered projects and continuous efforts in improving through events.

• Everyday updating the status of my events and availability show that others can book for their events.

• Cost and other benefits that I Am providing from others will gain lot of business.

• Referral bonus offers will be posted so that more people are referred through this and more bookings can be done.

Twitter:

• A twitter is that kind of place where most of the business and non business users will be following so many people.

• Big celebrities and famous personalities are identified here so that if I can showcase my talent I may get chances to work if they like my work.

• There are big companies that will be professionally using twitter for their business works and celebrities updating and following their favorite persons and fans through which I will be referred and create business for my photography.

• Every opportunity is a added value to my business and every client is an added client for more opportunities

• The only work I can do is updating daily and following them without fail to make myself available in social networking for better availability and better opportunities.

• Easy way of promoting works and talents, more opportunities can be gained through social media.

3. How do social media and social networks change the event experience? Pick (1) channel and explain in more detail how you would use that specific channel for your event.

• Social media is a place where one can freely promote their brand and increase their contacts through it.

• It is more reliable compared with other advertisements,more information and more contacts can be available through social media just my posting an event information.

• More than 2 billion users use facebook advertising for their promoting their products and services .irrespective of age and gender every one use facebook to post their information and to connect with different people.

• As there is development in the technology the number of social media users develops and adds day by day.So that information can be easily passed.

• This is new kind of promoting brands and events information.With less span of time bring great results and success through it.

• Through search engine optimization brand value will be promoted in such a way that easily millions of people can be known the brand name.By using SEO brand name will be on top and accessible to every user.

• Increase conversion rates for capturing leads for the business,it keep on promoting brand

• Through social media customer satisfaction can be made easy and feedback is easily collected.

• Able to see what customers opinion about our brand and what customers thinking about your   brand.

• Easy to address their concerns and offers better service if people are facing any issue with the service.

• Its helps to connect and build strong relationships between each other and helps to promote your business through various offers.