Question

In its ad, a well-known car company explains its "Global Earth Charter," which has led to the recycling of 400 million pounds of steel annually and an aggressive recycling program that keeps 20 million pounds of other scrap metal from reaching landfills. Which type of image advertising has been used in this ad?

Group of answer choices

A. recruitment ads

B. sponsorships

C. paid positive publicity

D.general positioning ads

E. financial support ads

Answer 1

General positioning ads are defined as those ads that are broadcasted to inform the common public about the general facts of an organization in order to connect them with the company. In the provided case, a car company explains its Global Earth Chart to the common public how its recycling moves kept scarp reaching landfills. It is general information that it provides to its customers to inform them how its general practice helps save the environment. Hence, it is an example of a general positioning ad. Therefore, the correct option is (D). All other options are wrong as none of them satisfies the condition given in the case.