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Using an APA source: The Apple company is famous for building excitement and anticipation for a...

Using an APA source: The Apple company is famous for building excitement and anticipation for a new product by keeping it a secret! What kind of planning/control cycle issues does this approach create?
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Answer #1

The planning or control cycle issues which the approach followed by Apple creates are:

·       All the stakeholders of the product are not at the same page with information about the product

·       As clear lines of communication are missing, team and organizational synergy may get affected

·       The secrecy may lead the project teams to miss on important points

·       The controlling and auditing teams may face problem in conducting an overall assessment of the product

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