suggest one strategy for the revival of the British columbia tourism industry.
Sustainable tourism promotion is a commitment that the government is making to British Columbians, local businesses and communities, to visitors as well.
This strategic framework sets out a clear direction to promote year-round tourism growth and provide world-class tourism experiences while preserving and protecting the natural environment.
The framework will guide the path and manage tourism growth, preserve our environment and celebrate Indigenous culture, while inspiring travellers to visit through out regions of the province.
This involves improving the quality of life and promoting support and celebration of Indigenous cultures through tourism.
The key Priorities are:
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