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Surf the web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list to describe the different marketing communication tools you see being used? Which do you think s the most effictive?
Different Marketing Communication tools that are being used in the website of the browsing for 15 minutes are as follows
I would say that Google AdWords and Google Analytics is the most important tool that is being used as an e-commerce marketing Communication tool. This tool is heavily implemented in most of the website I visited and it is providing extensive availability of information from and to the customer. By successfully capturing the data using cookies, this is specific system is determining custom tailored advertisement for each and every individual in the respective environment and increasing the organisation's adaptability in the respective environment.
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