Question

Rhinoshield Inc. decided to expand its business internationally with its core product of shock-absorbed iPhone case....

Rhinoshield Inc. decided to expand its business internationally with its core product of shock-absorbed iPhone case. The CMO of Rhinoshield Inc. decided that no changes will be necessary in either the marketing mix or the product for export. What type of marketing strategy is the CMO advocating?

standardized marketing mix

engineering driven marketing mix

leveraged marketing mix

adapted marketing mix

distributive marketing mix
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Answer #1

Option A

Standardized marketing mix

Since the CMO of Rhinoshield Inc. had decided that no changes will be necessary in either the marketing mix or the product for export, the employed type of marketing strategy is standardized marketing mix.

The standardized  marketing mix is used when a company treats the whole world as a single market with little meaningful variation. The assumption is that one same product can meet the needs of people everywhere.

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