Question

a new restaurant is planned that specializes in low-fat and low-carb healthy food. You have been asked to create a multiplatform campaign for the grand opening. Evaluate various media and platforms in terms of strengths and weaknesses for this marketing situation. Identify how well each connects with the people you think would be the target market for this restaurant. What more do you need to know to determine the appropriateness of these media ideas for this new restaurant? In your response, begin by stating your brand communication goals and your presumed target audience profile. Then put together your proposal for a multiplatform media mix for this restaurant.

Answer 1

Brand communication goals will be to reach to the maximum number of targeted customers so as to create awareness about the new restaurant.

Presumed target audience profile will be the customers who are health conscious, interest in healthy food, and the parents who are concerned about the eating habits of their childrens.

Various media mix used for promotion and advertisements will be Social Media, Newspaper, and Radio. With the help of social media promoting restaurant will be done on platforms such as facebook, twitter, instagram etc, so as to attract the young customers. Through newspaper advertisements and discount coupons will be given to attract the customers. Radio talkshows will be held for the promotion purpose.