Question

How important is managing relationships throughout the marketing and value chain? Describe what value it can add?

Answer 1

In order to continue doing business with a customer or a supplier , we need to maintain proper relations with them so that they look forward in getting associated with the company. For this we need to maintain our ethical and quality standards . The product or service value must be constant such that people would trust us and continue the association. Hence managing relationships is very important in marketing and value chain all the time . It adds trust and confidence which is very important for successful development of the business.