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List some of the most current issues in consumer behavior today as well as the decisions...

List some of the most current issues in consumer behavior today as well as the decisions that are related to the marketing function, based on consumer behavior.

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Answer #1

Below are the most current issues in consumer behaviour and decisions related to marketing research

  • Consumer economic condition
  • Personal preferences
  • Group influence
  • Marketing strategies/campaigns
  • Brand loyalty
  • Purchasing ability etc.
  • Social issues.
  • Product qualities
  • Product prices
  • Easy availability
  • Ease of customer care services etc.

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