Question

With focus group interviews,

Question 23 options:

a)	it is typical for the researcher to develop quantitative summaries of the results.

b)	the objective is to get the group to interact, so that many ideas are generated.

c)	researchers try to select a large sample so that they can extend the results to the whole population.

d)	consumers talk as a group for about 10 minutes and then meet individually with an interviewer.

e)	marketing managers can estimate the size of the market for a new product.

Answer 1

Answer.
Option B

the objective is to get the group to interact, so that many ideas are generated.

A focus group is referred to as a research method used that brings five to ten people in a room to provide opinions or feedback regarding a product, service, concept, or even marketing campaign.
The main purpose of focus groups is idea generation . Participants are encouraged to talk about their problems and unfulfilled needs. Focus group helps to generate new possible ideas concerning new products and services.