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What are some issues surrounding product use and non-use? How does this to the topic of...

What are some issues surrounding product use and non-use? How does this to the topic of sustainability? Why is this important to marketers? How can the company you chose for your team project use this concept to become more profitable?

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Some issues surrounding product use and non use like products price , products quality , products availability , products services etc are the products uses. Products non uses issues like products negative marketing, products bad quality , products shortages etc. Sustainability is all about creating brand image of products and creating demands for products. Products sustainability is concerning by contenously improvement and upgradation of products and keep analysing the competitors policies. Important for a marketers to understand the market demand and customers preferences for products. Marketers analysing the market situations and shifting customers demands.

Suppose i choose the company like Larsen and Toubro which is doing new products development, promotion and marketing , diversification , market penetration etc. Company like Larsen and Toubro is growing contenously by using market sustainability strategies and keep enjoying high margin of market.

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