Question

1. Choose ads from two competing products of your choice, such as two toothpaste ads, two automobile ads, cell phone ads. the ads may either be online or in print.

2. Evaluate the two ads according to their creativity, clarity, likability, memorability, and effectiveness. after your evaluation, write a report that compares the two ads, and make a final recommendation based on your evaluation.

3. The report should contain the following sections, presented in this order: introduction, statement of purpose, recommendation, methodology and criteria, analysis.

Answer 1

Let us consider the ads of Samsung Smartphones and iPhone XS

The ads depict the use of mobile technology away from 'only talking feature' however the SOP in case of iPhone ad talks on the usability analysis of the product rather than feature analysis of Samsung. Moreover, the iPhone ad is not populated and hence it does not confuse customers from the actual message of the ad. Samsung on the other hand focuses on affordability offers and fills up the ad with more than needed communciaton, which overall hides the main product itself. The focus is to talk about processor, ram, memory etc which is not the usability concern of a consumer. The actual use of the product is what the customer actually gets as a benefit from using the product. Overall the iPhone ad fits well over the Samsung AD