Question

What professional skills do you think that a person who is going to be in charge of public relations for an organization should have? How are those skills different from those that are needed for marketing?

Answer 1

A public relation manager should be diplomatic. He must know how to tactfully handle public relations. He must have excellent communication skills, both written and oral. He must be creative. He must understand social media properly and have got knowledge of multimedia.

Whereas, a marketer must be aware of market trends and customers. They must be analytical and customer driven. They must have the quality to create attention worthy customer experience and get noticeable results. Moreover, they must be profit-oriented.