Question

21.Reverse logistics can have a positive impact on the environment through activities such as?

A.	Risk pooling

B.

Recycling

C.	Data warehousing

D.

Reneging

22.Managing the reverse flow of products is harder than managing the forward flow of products because

A.	Product quality is uniform

B.	The process repeats itself sporadically

C.	Disposition options are clear

D.	Routing of products are unambiguous

23.Which of the following is a reason to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action

A.	Product recall

B.	Material reclamation return

C.	Marketing return

D.	Damage return

Asset return

24.Which of the following is one of the most basic and important activities of CRM?

A.	Cross-selling customers

B.	Finding customers

C.	Segmenting customers

D.	Increasing churn

25. You work for a company that segments customers by demographic information, and then markets
specifically to those customers who are located in the Los Angeles area. This is an example of:

A.	Cross-selling

B.	Personalized customer communication

C.	Target marketing

D.	Geographic marketing

26.Your company allows customers to "opt-out" of receiving email advertisements. This is referred to as:

A.	Event-based marketing

B.	Customer preference marketing

C.	Permission marketing

D.	Customer churn

Answer 1

21) Reverse logistics can have a positive impact on the environment through activities such as?

Answer: Option (B) - Recycling

22) Managing the reverse flow of products is harder than managing the forward flow of products because

Answer: Option (B) - The process repeats itself sporadically

23) Which of the following is a reason to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action.

Answer: Option (A) - Product recall

24) Which of the following is one of the most basic and important activities of CRM?

Answer: Option (C) - Segmenting customers

25) You work for a company that segments customers by demographic information, and then markets specifically to those customers who are located in the Los Angeles area. This is an example of:

Answer: Option (C) - Target marketing

26) Your company allows customers to "opt-out" of receiving email advertisements. This is referred to as:

Answer: Option (C) - Permission marketing