Question

What distribution model did Grolsch beer company try and what distribution structure do you suggest? Thank you

Answer 1

Grolsch beer company is a brewing company founded in Netherlands in 1615. They have currently doing business in many countries like Australia, Singapore, Europe etc. Currently, Grolsch beer company using the intensive distribution model. Where, they sale their product to all the people and using both online and offline channel. Because Beer is the product that have to sale through all the channel. Grolsch beer company can use the Manufacturer - distributor - customer, distribution structure to reduce their cost and successfully deliver their product to the end customer.