why does related diversification strategy and unrelated diversification strategy often fail
Related Diversification Strategy - It's a process in which a business introduces more activities for product lines the same as it's existing ones.
Unrelated Diversification Strategy -As the name suggests, in this the company adds unrelated product lines which aren't similar to existing ones to explore new markets.
These might fail often in both the cases like:
Failure of Related diversification strategy -
Some of the reasons are as follows:
Change in Management - Handling employees, promotions, and layoffs.
Overestimation of Benefits.
Failure of Unrelated diversification strategy -
Some of the reasons are as follows:
No appropriate strategic considerations
Distracted company leadership.
Capital investment plan doesn't leverage diversification.
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