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FOR MARKETING: Discuss three common uses of the information supplied by standardized marketing information services.

FOR MARKETING:

Discuss three common uses of the information supplied by standardized marketing information services.

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Answer #1

MIS is an important marketing tool which provides so much valuable information which can be utilized at so many decision-making places and all. Among its many usages, following are the three common usage

1.It measures the product feasibility in a given market niche

2. It helps in determining the customer profile and their taste and preferences in an area of as a whole

3. It helps in identifying the success story by noting market share and market presence of a product

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