Question

M Company is Capsim Andrews sensor and the company has the following Objectives and initiatives to achieve in future:

The Company Andrews Corp. has the following corporate goals and objectives to achieve in the future.

Andrew Corp. has a goal to improve its profitability up to 10 % by 2023.

The company wants to expand its business operations globally by entering new potential markets by 2030.

To improve the efficiency of business operations by providing quality products and increasing productivity.

To achieve the growth rate of 15% by 2028.

To reduce 25% of the emissions produced by the greenhouse by 2025.

The company wants to increase its return on equity, assets and most importantly sales.

Strategic Initiatives:

The strategic initiatives are those tactics and efforts, used by the company Andrew Corp. to achieve its goals and objectives. Moreover, the initiatives means to use the best strategies by enhancing the support and providing the resources to achieve the goals and objectives. For the successful implementation of action plan, it is important for the Andrew Corporation to involve its employees while creating the plan. Employees give their valuable feedback on it and assure that strategy implemented successfully.
The company Andrews Corporation uses balance scorecard and control systems to develop a corporate strategy to get competitive advantage in the market. The company wants to expand its business operations and maintain its presence in all the segments so the company only focuses on the differentiation strategy, which leads to get the competitive advantage.

So the implementation strategy for the Andrews corporation is Differentiation strategy and in this company focuses more on the marketing and Research and Development of its products and increases customer satisfaction by providing them reliable and quality products.

Please provide this:

1. You should compose 5 policies to support Capsim Andrews Sensors chosen department (Research and Development, Marketing, Production, or Finance) strategy and implementation plan. Which of these departments are your supporting?

Which policies encourage innovation?

What is the connection between your policies and the selected Capsim differentiaton strategy?​

Compose policies that align all levels of the business strategy hierarchy to facilitate a seamless implementation plan. Ensure that the purpose, scope, policies, and procedures are aligned with the goals and objectives of each level of strategy.

Please Answer this ASAP.

Answer 1

To become the different in the industry, the company has planned various strategies regarding research & development, finance, production & marketing.

I have chosen marketing.

Policies of marketing:

1. As the company wants to expand it business & want to enter the new markets, it should use the competitive pricing policy.

2. The company should spread more awareness of the product to increase the sales, hence it can result in increase in profitability ratio.

3. To take any company to the heights, the market study is very important. The company must forecast the future demand & sale to be in the market for long time.

4. The company must provide quality product to capture maximum market. Making good quality of product is a part of marketing mix & also increase the goodwill.

5. The market segmentation is one of the important factor to increase the sales. The company must divide its market according to its product.

The market study can result in innovation. As after study the market scenario, the research & development can think of a new product or any new innovation in the existing products according to the needs & demand of customers.

The connection between the capsim policy & the above given policy are that, that the targets given by the company can be achieved by using the above policies & working differentially from their competitors.

The purpose of all this is simply to achieve the targeted goals. The company can achieve this by following the correct procedure & implementation of the policies with respect to the goals & objectives.