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1) Drum Inc., a manufacturer of musical instruments, is considering expanding into a foreign market. The...

1) Drum Inc., a manufacturer of musical instruments, is considering expanding into a foreign market. The company is collecting data relating to age, income distribution, and gender variations in the potential host country. In this scenario, Drum is collecting _____ information.

economic

demographic

cultural

political

legal

Business   Operations-Management   
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Answer #1

Drum is collecting Demographic information.

Demographic information is nothing but the details regarding the age of the people, the income of the people, health conditions of the people etc. which is exactly what Drum is collecting.

Rest of the options are wrong as Economic conditions relate to the GDP, inflation etc of the nation, legal factors relate to the rules and regulations using which the company has to work. hence the correct option is Demographic.

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