Apple's global supply chains make their business thrive. There is secrecy among suppliers, superior quality standards by every party involved in Apple's supply chains, and a total value focus that ultimately makes the customers happy. Is this a sustainable business model for their global supply chains?
Yes, it is a sustainable business model for global supply chain. Apple’s product has premium price since they have unmatched product innovation and quality. This provide apple with competitive advantage over its rivals. The superior quality is result of high standard set by apple for its suppliers. Also, it maintains exclusive relationships with its suppliers which helps it maintain secrecy. The suppliers also receive handsome profits as their margins are higher. The value is added at each step from high quality product manufacturing to superior customer support. This value addition provides apple with consistent or sustainable model which continue to outmatch its rival.
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