Question

Explain the steps in the personal selling process. How does B2B personal selling differ from B2C personal selling?

Answer 1

Personal selling means selling while keeping interaction or direct interaction with a buyer. It has many steps like

1. Identifying the potential customer

2. Approaching the customer

3 Presenting the product to the customer

4. Often meeting for clarification and all

5. Selling

6. and follow up post sales

B2B personal selling is critical as there is only few prospect buyer which can be engaged with a company for their requirement. So gaining trust in B2B personal selling is an important thing for the long term business objectives whereas

In B2C , there are plenty of the customer and making relationships with them is not so difficult and require less effort than a B2C personal selling demands