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   Identify the advantages and disadvantages of newspapers and TV as media to carry your firm's...

   Identify the advantages and disadvantages of newspapers and TV as media to carry your firm's promotional message. Which of the two receives the most advertising revenues and what are key advantages and disadvantages of both?

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Answer #1

Television has an advantage:

1. Everybody can understand somehow the message being portrayed due to audiovisual

2. It catches everybody attention due to its visuals and music or something which is added to make it appealing

Disadvantage of TV

1. It is not available in every household

2. It depends on electricity which is also not possible in every remote area

Advantage of Newspaper

1. It is widely circulated and has a wide reach

2. It is less costly than TV

Disadvantage of Newspaper

1. Only Literate can understand the message

2. Publish in different languages makes it difficult to understand for the people who knows one particular language

Television receives most of the advertising revenue because this is the most poplular mode of advertisement these days

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