Question

Provide two reasons why the evaluation and control of the communication process are important for successful marketing.

Answer 1

1. Evaluation and control of the communication process are important for successful marketing as it provides knowledge about how the audience is getting the message. It gives information about the effectiveness of communication in the marketing process. There will be a need to change the communication method and ways if the audience is getting wrong or false information through marketing communication.

2. Controls provide the basis for evaluating the entire communication in a marketing plan. It establishes a benchmark for evaluating the progress of the marketing plan, If the plan is not working as per the standards, then there is a need to make some changes.