Question

Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a firm's promotion strategy?

Answer 1

Both publicity and advertising help to promote a business. But there is a basic difference between the two.

It is that advertisement is a paid form of promotion. On the other hand, publicity can be done for the cost which is next to nothing.

Advantages of publicity:-

1) Involves minimal cost.

2) It is considered credible, even more than advertising.

Disadvantages of publicity :-

1) Timing of publicity is an issue. This is because it is not under control always.

2) There is less accuracy in information because information is not always presented in a good manner.

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