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Explain opportunity analysis and discuss why it is important to strategic marketing.

Explain opportunity analysis and discuss why it is important to strategic marketing.

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Opportunity analysis relates to securing demand and competitive analysis and analysing market contingencies to be able to have a precise vision and design strategies respectively. Opportunity analysis is a necessary process for the growth of a company and necessitates to be executed regularly.

Opportunity analysis assists recognise the needs of the consumers and subsequently plan, design, and deliver the products or services to obtain consumer satisfaction. It helps the business to stay leading to the competition due to the introduction of consumer-oriented products.

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