Question

Samsung's smart phones, Galaxy J7 Duo and Galaxy S9, were launched into the market in March 2018. Before then, the Galaxy S8 was launched in April 2017, while the Galaxy S7 and Galaxy A8 were released in February and September 2016 respectively. Before all these market launches, Galaxy X6 was the star product for Samsung. Supposing that several months after Samsung Corporation introduced the Galaxy S8 into the market in 2017, they found out that the monthly sales of their Galaxy X6 series reduced drastically by over 50%. They quickly realized that unless they do something pretty fast, the Galaxy X6 series would completely die off the market.

Based ONLY on the above scenario, at what stage in the Product Life cycle is the samsung X6?

Answer 1

THE PRODUCT LIFE CYCLE OF ANY PRODUCT GOES FROM 4 STAGES: INTRODUCTION, GROWTH, MATURITY, AND DECLINE.

IN THIS CASE, SAMSUNG X6 IS AT DECLINE STAGE. IT WAS AT ITS MATURITY STAGE WHEN IT WAS STAR PRODUCT OF THE COMPANY. NOW ITS SALES ARE REDUCING OVER 50% DUE TO CUSTOMERS SHIFTING ONTO OTHER PRODUCTS. THEREFORE IT IS IN ITS DECLINE STAGE FROM WHERE THE PRODUCT WILL TAKE EXIT FROM THE MARKET OR THE COMPANY HAVE TO SO SOMETHING EXTRAORDINARY FOR WHICH THEY WILL HAVE TO START FROM THE BEGINNING OF THE CYCLE INTRODUCING SOME CHANGES IN THE PRODUCT.