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Provide an overview of the service procedure a branding company usually has (what are the resources,...

Provide an overview of the service procedure a branding company usually has (what are the resources, inputs, outcomes, and constraints?)

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Answer #1

Resources of a Branding Company: Land, labor, Capital

  • Creative Workforce
  • Sufficient Capital
  • Office Space

Inputs of a Branding Company:

  • Clients Profile, their vision and clear future perspective
  • Market trends and connect of the brand with people
  • Primary or Secondary research data to formulize the strategy
  • Goal of the Branding Campaign
  • Expectations from the Branding Campaign

Outcomes of a Branding Company:

  • Branding Campaign: Improved Brand image
  • Strategic Guidance or approach
  • Higher success rate

Constraints of a Branding Company:

  • Limited resources, challenging industry
  • Very high expectations from the clients, especially for short term result
  • Highest order of creativity in required and also to better it every time
  • Changing preferences and choices of customer
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