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Select one global company (you can not select the same company if already selected!). Find out...

Select one global company (you can not select the same company if already selected!). Find out what types of products/service they sell out of the USA. And discuss the possibilities to sell this product/service in the USA. Why do you think they do not market in USA.

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Answer #1

One global company that I have selected is Human Synergistics ehich is involved in conducting cultural accreditation programs for people who wish to settle in the USA. They sell services which involve change management for the organizations, individuals etc through integrated assessment on cultural parameters. These global accreditation programs equip professionals with tools and skills for working in a global professional environment. Fir the company, there is limited possibility to sell such services in the USA and hence they do not market in the USA because these services are essentially for professionals and organizations who want to setup their base in the USA and want to settle there. For organizations and professionals who are already working in the USA, there is no such scope for the company.

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