Question

Action Plan

Outline the specific activities Bass Pro Shop must complete in order to execute Bass Pro Shop marketing campaign. Each element of Bass Pro shop integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, Bass Pro Shop should assume you must complete the marketing campaign within 3–12 months.

Timing	Activity Type	Brief Description	Audience	Owner
Today’s Date	Example: Web site Update	Add new key messages that fit repositioning strategy and audience focus	Tech company hiring managers	Jim Hill
Date
Date
Date
Date
Date
Launch Date

Add additional rows as needed.

Answer 1

Answer: