A clear and concise expression of what an organization does, whom it does it for, its basic goods or services, and its values is known as its ________. 24) ______ A) objective B) business definition C) mission D) policy E) vision
C) mission
Mission statement is the lifeline of any Organization to define its very purpose of existence. It helps in lending direction, to remain focused, assists in formulating strategies, prevents people from falling into the activity trap and develops shared purpose within the Organization. In this regard, a clear and concise expression of what an organization does, is needed to avoid any ambiguity, besides addressing for whom it does it and the basic goods and services, the Organization indulges in and its values.
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