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Identify the most far-reaching change in market distribution in the last ten years.

Identify the most far-reaching change in market distribution in the last ten years.

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Answer #1

The most far reaching change in market distribution in the last ten years has been Self service and Omnichannel customer support. This is especially important while dealing with wholesale buyers and having B2B distribution, wherein more and more buyers have been demanding a self-service portal, so that if they face any issues with the purchase, it gets resolved without having to call the sales officer at the company. This saves a lot of time for both the buyer as well as the seller. Hence, the effectiveness of the distribution channel will depend on how robust the self service portal is, and its ability to provide support all across the distribution channel, i.e. Omnichannel customer support.

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