Question

Best Email marketing plan for Turmeric Powder Business or a business website

Objectives – What do you want out of email Marketing in general? (Use S.M.A.R.T.)

Platform(s) – Which platform(s) will you use?  

Audience – Customer Persona (Know the details of your audience)

Competition –

Answer 1

Objectives:

• The email marketing must create awareness about the brand in the minds of the consumers within 6 months from its launch
• All initiatives and developments with the company must be shared with general public
• Create a positive brand image in the mind of consumers by the end of 1 year

Platform: The following platforms can be used to circulate the email marketing tool with consumers:

• Company’s website
• Newsletters
• Social media

Audience: The marketing plan must capitalize on the demographics of the employee to create a sustainable market for the brand. The audience analysis must focus on:

• Features desired by consumers
• The general price which the consumers are ready to buy the product

Competition: The competitive landscape must be studied thoroughly. Best practices followed by the industry must be incorporated in the business model.