Question

Visit Starbucks’ Web site, and then answer the following questions: 1. What functions are provided by the Web site? 2. How does the Web site support Starbucks’ business strategy?

Answer 1

1. It has

• The menu which offers varied coffees both hot and cold along with other foods like sandwiches, muffins, croissants, cookies, desserts and other beverages,
• locations where the stores are available
• Socially responsible features like Sourcing of Coffe, Tea, Coca beans etc and a support for farmers link
• Starbucks card where we can gift a card or purchase our own and get rewarded for each purchase.
• About column where their mission, policies and career details are given

2. Business strategy:

• By having a socially responsible feature they attract the customer stating that they help the farmer and procure beans directly from the farmers and helping them
• By giving cards they make the customers earn rewards and make them come to Starbucks again and again in order to earn and spend the reward point while they enjoy the coffee