Question

What is Panera Breads strategic issue in the 2015 case?

Answer 1

The strategic issues being faced by the management at Panera Breads would be as follows:

-       The lack of recognition that some of its prime competitors like Starbucks and Chipotle have

-       Company-owned cafes’ performing poorer than the franchise-based stores

-       Operating costs are high due to the off-site dough preparation and delivery

-       Lack of a store at any good location, like the ones their competitors have

-       Limited Menu items, resulting in lower footfalls at the stores