Evaluate and describe Coca-cola's external environment. Be as detailed as possible using at least 200 words or more.
Coca Cola is a beverage manufacturing company which is famous for it's beverages world wide. The external environment of the company will include various factors like market, competitors, customers, locality of the plant, social responsibility etc., These factors are are very important to be considered while taking major decisions for the company. Factors like corporate social responsibility and locality are important to gain the trust of the people and maintain the reputation of the company . They show how environment friendly the company is. Factors like market and competitors are important for the business to run successfully, These factors help in major decisions like setting prices, introducing new products etc., These external factors decide the success or failure of a company and Coca Cola has been successful till now in maintaining a friendly environment externally.
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