1. To protect the data of its customers it is essential for the company to store the data with utmost security so that no breaches can occur. Multiple layers of security are essential to ensure that data cannot be stolen or tampered with.
2. To ensure that the data collected is actually valid and accurate, it is important for the company to collect data from sources that are authentic and have primary to the data source. Furthermore, when the collected data is monitored and checked can provide an effective means of validating data.
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