Question

11-37. Message Strategies: Rejecting Suggestions and Proposals [LO-5] Walter Joss is one of the best employees in your department, a smart and hard worker with a keen mind for business. His upbeat attitude has helped the entire department get through some recent rough times, and on a personal level, his wise counsel helped you grow into a leadership role when you were promoted to marketing manager several years ago.You generally welcome Joss’s input on the department’s operations, and you have implemented several of his ideas to improve the company’s marketing efforts. However, the proposal he emailed you yesterday was not his best work, to put it mildly. He proposed that the company dump the advertising agency it has used for a decade and replace it with some new agency you’ve never heard of. The only reasons he offered were that the agency “had become unresponsive” and that a “smaller agency could meet our needs better.” He failed to address any of the other criteria that are used to select advertising agencies, such as costs, creative skills, technical abilities, geographic reach, research capabilities, and media experience.This is the first you’ve heard any criticism of the agency, and in fact, their work has helped your company increase sales every year.Your task: Draft an email message to Joss, rejecting his proposal. (Note that in a real-life setting, you would want to discuss this with Joss in person, rather than through email, but use email for the purposes of this exercise.)

Answer 1

Dear Joss,

In reference to the mail sent by you regarding the change of advertising agency , no proper reason or explanantion has been provided which would support the claim made by you against the company . The company being suggested by you is not familiar and we have been doing business with the existing agency for a long time which helped us build a relation with it. Being totally satisfied with the services being provided with the current advertising agency , I am sorry to reject your proposal . Hope everything is going well .

Best Regards,

xxxxxxx.