Question

1. Each member of a channel of distribution adds a ________ to create the price at...

1. Each member of a channel of distribution adds a ________ to create the price at which they will sell the product. A. markup B. break-even point C. percentage of sales D. list price E. contribution per unit

2.

Because family needs and expenditures change over time, marketers may segment consumers by ________.

A. psychographics

B. generation

C. social class

D. age

E. family life cycle stage

Business   Operations-Management   
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Answer #1

1. Each member of a channel of distribution adds a A. markup to create the price at which they will sell the product. As markup price is the amount added by the each member of the distribution channel to the cost price of the product to get their profit margins

2. Because family needs and expenditures change over time, marketers may segment consumers by E. family life cycle stage. The family life cycle stages are bachelor, newly married, full nest and empty nest, acording to which the segmentation is done.

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