Question

describe two products that you think generally are associated with brand-loyal decision making and two products...

describe two products that you think generally are associated with brand-loyal decision making and two products you associate with repeat-purchase decision making. Justify your response.

Homework Answers

Answer #1

Two brand-loyal decision making products

  1. Iphone - Customers stand in queues to buy a new model of Iphone every year, without caring for the features, because they are loyal to the brand
  2. Dominos - When it comes to Pizza, customers flock Dominos due to loyalty

Two repeat-purchase decision making products

  1. Toothpaste - It does not matter which toothpaste is available in the store, customers would buy it as it is consumed daily
  2. Petrol - The brand of petrol does not excite much people, hence it is an example of repeat product
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