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Which of the following promotional tools offers a marketer more control over the message? marketing or...

Which of the following promotional tools offers a marketer more control over the message? marketing or public relations

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Answer #1

Marketing offers a marketer more control over the message. While marketing is aimed at increasing the revenue by advertising to potential customers, public relations aims at enhancing the image of the company in the eyes of the general public through interactions with the media.

Through marketing, the organization has control over the content that they would present to the public. This would give them a greater control over the message that they want to disseminate in the public. On the other hand, public relation strategies can be adopted by an organization but they may not yield the same message control as marketing due to the dependency on how the media projects it to the public.

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