National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's October 2006 cover story on parks. The magazine hosted an interactive photography exhibit, which celebrated international and national parks. Invitations to representatives of the news media were an attempt to use which element of the promotional mix?
Invitations to representatives of news media is an attempt for using the PUBLIC RELATIONS - one of d top most element of promotional mix.
This is a great example of the element public realtions..It is an unpaid form of publicity for a firm or a product.Mass communication and creation of good image and goodwill is possible through this invitation.It is now so common to host these types of special events targeting their publicity .usually the spread of the informations are uncontrable..bt is non personal method.
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