Question

Does Cath Kidston’s pricing strategy truly differentiate it from the competitors? principle of marketing

Answer 1

No. it is not differentiated from the competition. Cath Kidston's pricing strategy is truly the competition. Price strategy as compared to competitors such as John vewis, Marks, Spencer etc. In the product category of home accessories, cath kidstone competes directly Uk retailers. Cath Kidston pricing strategy has some weakness and strength.

Weakness: product offerings are still relatively limited and narrow.

Strength: product design offers its customers a strong personal statement and identifies that other competitors found hard to achieve.

Now the biggest challenge of cath Lidstone is to continue its success with the traditional English country style and fun brand character, while satisfying its loyal customers with innovative product design and product line extension.

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