Question

Referring to the Ansoff matrix, how would you
classify Greyson barkery diversifications?

Answer 1

EXPLANATION:

What is interesting in this case is that it depends on how the market is defined. In a narrow sense, a buyer of bakery goods does not actually require permanent homes or day-care facilities, and Greyston 's growth is therefore largely unrelated. Considering strategic growth opportunities from a resource-based perspective, similar observations can be made, for example, as the skills required for running a bakery vary from working housing.

However, if one assumes that the consumer is a disadvantaged society at a given venue, then all expansions target the same social category, implying that goods are extended to include all but the latest bakery development initiatives. The assumption is, the latest growth steps might not be as dangerous as the consumers already know, although they appear to be completely unrelated diversifications.