Question

Go to the Google website and select the tab called "Business Solutions" . This is the section of the site that describes the types of advertising that Google offers. Do the same thing for Youtube (you must go to "Company Information" and then to "Advertising"). Review these types of advertising, and describe the benefits and disadvantages of each. If you were an advertiser, which of these types of Ads would you want to use? Why?

Answer 1

Google business solutions and YouTube has offered many cost advantage to the advertisers as per thier needs. Now we shall see their individual benefits and disadvantages in the following ways:

Business Solutions by Google:

Advantages: It list a company to its search engines when people search a particular brand name or similar name then customer will get the information related to the brand or products. One must be very careful while listing a particular name because success of whole business will be depends upon the site name. Even, Google offers customize site optimization options to its client on cloud. Companies can get real time track of how many customers have visited or like the adverts.  

Disadvantages:

Many times, due to inappropriate listing the name, a company might get few customers. Many times, over dependency on these sites may lead to inappropriate use of other advertising options like road show, banners, poster, signage, display board etc.

YouTube Advertising benefits:

It offers unique experience to clients in terms of videos, music and awesome attractiveness. It is cheaper as compared to other advertising options. It has huge traffic of genuine customers so it will provide better chance to attract the customers. It can be used for viral marketing. Here, TV commercials can be added by the official broadcaster on its channel, which has many associated advantages.

Disadvantages:

Due to higher no. of advertising on its channel many times genuine products or quality wise adverts cannot get better place on cloud. Its success depends upon very much creativity and innovation by the advertiser otherwise it will be useless to adverts on YouTube.